The duo created a line of colorful "New Role Models" chairs, which are
designed to offer public seating with a pop of art. The chairs, made
from 1/4 inch bent steel and laminated with vinyl prints of artwork, may
not seem sustainable at first, but the ingenuous touch comes from the
interaction between furniture, site, and user. These customized chairs
are designed as part of a community empowering initiative
to activate abandoned or overlooked public urban spaces by providing a
purpose to these locales. The colorful furnishings, clad in works by local artists, should certainly bring a splash of irreverence.
The seats are adorned with attention-grabbing custom designs
from artists such as DALVA, Milton Glaser, and Fawad Khan, with varying
themes such as abstracted superheroes, geometric patterns, and stylized
building facades.
Each placement brings attention to an underused spot in a
neighborhood and strives to instigate a sense of pride in each
community. Kim and Seto hope that this small-scale intervention
will help preserve the totality of New York’s urban environment, and
that other designers and residents take it upon themselves to sustain
their place in the city and become New Role Models.
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